News

The Atlantic magazine recently published a series of three articles focused on the evolving use of big data and marketing in the college admission recruitment cycle. It is an interesting and worthwhile read for those who want to understand better the current landscape of college admission and enrollment management.

With increasingly sophisticated data, universities are constantly courting prospective attendees.

Part 2: How Colleges Use Big Data to Target the Students They Want

By tracking prospective pupils' digital footprints, schools can make calculated decisions about their admissions outreach—for a price.

Part 3: What Is the Future of College Marketing?

The "typical" American college student is changing. Is Big Data equipped to keep up?